Youth and development update, investing in SoccerPLAY

At Heidelberg United we are committed to investing in coaching and youth development at all levels. This strategy has led the club to implement SoccerPLAY, an online management system designed by some of Holland’s elite football minds.

SoccerPLAY is currently being used by more than 100 clubs and football federations around the world, including AC Milan and the Dutch Football Association.

The club sat down with Chris Theodorou, Football Programs Manager, to learn more about the system and why it is integral to invest in innovation.

“SoccerPLAY does more than just support coaches, it allows clubs to create a structure and a style. It’s a methodology,” Theodorou says.

The system gives users access to more than 800 exercises and training drills which can use to create training programs, improve specific skills, and track player development.

“The structure is phenomenal. It allows a football department to put together a program that can be accessed on a phone, tablet or computer,” he adds.

“It helps to keep training fresh and there are different formats for each exercise, so it provides coaches with all the tools they need to feel supported,” he adds.

Coaches can also create their own exercises which they can upload onto the system and form training schedules in weekly, fortnightly, or monthly blocks.

“If you fail to prepare, prepare to fail. Sporting organisations love to see their coaches turning up well prepared and with this system they will never run out of ideas,” Theodorou says.

“There are different objectives listed, so a coach or technical director can search specifically to find relevant exercises. From basics like first touch, passing, and movement to more advanced things such as building from the back and possession play, there are different formats of drills for everything.”

Each of SoccerPLAY’s training exercises comes with a detailed guide on how to execute the drill correctly. This includes information on what equipment is needed, an animation providing an overview of the movements, and a real-life instructional video designed to demonstrate correct technique.

Theodorou highlights the video depicting technique as a particularly valuable tool for Australian coaches.

“The instructional videos are technique-focused because in Europe if you can’t pass, you can’t play. Whereas here in Australia we emphasise going hard and fast,” he says.

As SoccerPLAY is designed to incorporate youth development for all ages, there are exercises that are suitable for players in the under-6 age bracket through to under-19’s.

Many of the drills have variations which provide coaches the option to simplify them or make them more challenging, depending on the age group and skill level of the players.

“You don’t want to give five or six-year-old players too much information, so the drills are simple in order not to overcomplicate things. It’s also recommended that you don’t change what they are doing too often, whereas with older groups you can be more creative,” Theodorou says.

In addition to assisting coaches with an overarching training program, SoccerPLAY allows football departments an unprecedented ability to track individual player development.

“The player tracking is awesome. You can record a player’s results in agility tests, beep tests, sprint tests and so forth then track how they improve over the course of the year. At Heidelberg we aim to do these three or four times over the year to measure their developments,” Theodorou says.

“You can also track how players are performing in matches by uploading statistics and video snippets to their profile. For example, you can upload clips of a player doing something really well or if they’ve made a mistake, then you can show them the footage in order to identify learning opportunities.”

The key to SoccerPLAY’s effectiveness is the calibre of its designers, Dutch football experts Patrick Ladru, Bram Meurs and David Zonneveld. All three have all had distinguished careers within football, specifically youth development and education.

Among their many achievements, Ladru was a youth manager and then scout at AFC Ajax, Meurs played at PSV Eindhoven and now operates as a sports psychologist, and Zonneveld served as a youth coach at FC Volendam and now specialises in motorised learning for children.

“Ladru has worked with Johan Cruyff and the likes, he creates many of the exercises himself. Bram focuses more on the mental components of the system and what sort of actions players need to do off the ball and then there’s David, who specialises in teaching players behaviours and habits,” Theodorou says.

In Australia, SoccerPLAY is just beginning to gain traction with Heidelberg United being one of the first clubs to adopt the system.

As an active user of the program, Theodorou believes Australian football should be more open to stepping away from traditional practices and embracing new ideas.

“This is where FFA and FFV are missing the mark. Our national youth teams are not making World Cups so how are our seniors going to make World Cups in the future?” he says.

“The coaches that have embraced SoccerPLAY here think it’s unbelievable, its designed to be simple and effective.”